Project Category Food and Beverage

Remixing the drinks experience Role Campaign DevelopmentArt DirectionDesignAnimationPhotography UNderstand/analyse Pinnacle Drinks commissioned the development of a new campaign for Mishka with the objective of shifting consumer perception. The campaign aimed to encourage consumers to more thoughtfully consider purchasing a…

Disrupting the liqueur category Role Brand DevelopmentCopywritingArt DirectionDesign UNderstand/analyse The consumer-facing liqueur category has long been seen as traditional, with many longstanding brands that follow similar visual cues. The team at Pinnacle Drinks identified this as a unique opportunity, tasking…

Creating a Fresh TV Campaign for Australia’s Only Extra Lean Sausage & Burger Brand Role Strategy & PositioningConcept DevelopmentArt DirectionDesignCopywritingPackagingDigital PlatformsSocial Content & Management UNderstand/analyse We needed to raise awareness of Peppercorn’s unique position as the only supermarket brand offering…

A new wine language created with nature’s energy. Role Brand Positioning NamingArt DirectionBrand & Packaging DesignFinished Art    UNDERSTAND French winemakers Wine Reef have dedicated over 17 years perfecting a world first subsea wine making process of secondary fermentation. Their process…

Authentic Japanese Lager. Role Concept DevelopmentArt DirectionCopywritingDesignIllustrationAnimationFinished Art    UNDERSTAND The premium Japanese beer market made a name for itself by pushing Japanese made quality. However in more recent years more and more Japanese beer brands have moved brewing operations…

Perth’s longest running Ad Campaign – Dôme Moments Role Campaign Concept DevelopmentCopywriting Design Art DirectionFinished Art Understand / analyse Dôme and braincells have been in partnership for over 20 years. Over this time, Dôme has  grown from being Perth’s original…

Turning every snack break into a moment of pure joy. Role Brand DevelopmentDesign Copywriting Position While Stellar are leading professionals in their field, the products that they supply are often associated with fun and joy. With this in mind, we…

Refreshing the communication of Australia’s largest sausage brand. Role TVC Campaign – 2023/2024 Understand / analyse This Summer, we were tasked with developing new TVC creative for The British Sausage, Ham & Bacon Co. With the growing popularity of their…

Committed to Ethical Dairy Role Brand Positioning Identity Refresh Packaging Outdoor   Understand / analyse Bannister Downs is a very special dairy farm based in one of the most pristine corners of Australia, Northcliffe in the south west of WA.…

When you see a Hurricane, run for it. Role Brand Positioning, Name & IdentityPackaging & Website DesignDigital & Social Media CampaignsSocial Media Content ManagementSocial Media Content / Design Understand / analyse Back in 2021, Pinnacle Drinks were looking to develop…

LARGO.A banging Australian lager. Role Concept DevelopmentArt DirectionCopywritingDesignPhotography & FilmFinished Art      UNDERSTAND In October 2023 we launched the brand LARGO Brewing, a partnership between Pinnacle Drinks and Australian rockers Oli & Louis Leimbach from Lime Cordiale. The brand…

Creating a beer brand with Australian music icons Role Brand PositioningNamingIdentityPackagingWeb DesignSocial Media Strategy  Understand/analyse Utilising popular figures as brand advocates is a strategy that has existed for over a century, starting with traditional media channels in the 1900s and…

Potent earth in the heart of Margaret River Role Brand PositioningBrand IdentityBrand PackagingWebsite Design & Copywriting Understand / analyse Borrello Wines is a group of growers, vignerons and friends with 4 generations of growing experience. Borrello Wines select premium plots…

We’ve bottled the best of Victoria Role Brand PositioningBrand NamingBrand IdentityBrand PackagingLaunch Campaign StrategyCampaign MaterialsSocial MediaVenue & Signage DesignPrint & Digital CampaignPhotography Art DirectionGuidelines & Design Tools Understand / analyse In 2013 Little Creatures expanded operations to Geelong. In recognition…

Re-energising an Iconic WA Brand Role Brand StrategyBrand PackagingIllustrationOutdoor Campaign Understand / analyse Matso’s Broome Brewery has been around for 20 years in 2020. It has been part of the Good Drinks family since 2018 with Ginger Beer being the…

Repositioning an Australian seafood icon Role Brand Audit & PositioningBrand IdentityPrint MaterialsBrand PackagingPhotography Art DirectionGuidelines & Design Tools Understand / analyse Since 1926, KB Food Co. has led the seafood industry. What has remained consistent though, is KB Food Co’s…

The Rebirth of Australia’s First Craft Brewery Role Brand PositioningBrand IdentityBrand PackagingLaunch MaterialsVenue & Signage DesignPhotography/Art Direction Understand / analyse When Matilda Bay launched, way back in 1983, shoulder pads were at their biggest and beer was at its blandest.…

Turning a local brand into the most recognised national sausage brand in Australia Role Brand PositioningBrand IdentityBrand PackagingRecipe DevelopmentFood PhotographyPoint of SaleTVC & Digital CampaignsSignage & InteriorsWebsite Design & ManagementSocial Media Content & ManagementGuidelines & Design Tools Understand / analyse…

Crafting a beer brand from theground up Role Brand PositioningBrand NamingBrand IdentityBrand PackagingLaunch Campaign StrategyCampaign MaterialsVenue & Signage DesignPrint & Digital CampaignIllustration Art DirectionGuidelines & Design Tools Understand / analyse braincells and Little Creatures came together before their first brewery…

Premium crafted wine Role Brand IdentityBrand PackagingArt DirectionIllustration Understand / analyse Family owned, Leeuwin Estate, one of the five founding wineries of the now famous Margaret River district of Western Australia, is under the direction of two generations who work…