Turning every snack break into a moment of pure joy.
Role
Brand Development
Design
Copywriting
Position
While Stellar are leading professionals in their field, the products that they supply are often associated with fun and joy. With this in mind, we looked to develop a brand identity that not only demonstrated the strength and professionalism of the business, but also nodded to the fun and joy that customers get when they enjoy their products.
UNDERSTAND
Stellar Distribution are a wholesale importer and distributor of some the most well-known international foods and confectionary in the world. With warehouses strategically located in the eastern states and a growing national sales team, they have ambitions to become the leading distributor of international and Australian brands globally, setting the standard for excellence and reliability. They approached braincells to create a brand identity with the power and strength of a globally leading company.
Brand Promise
Blending professionalism with a dash of fun
Ideate
The final logo focuses on several coloured elements that form together to create a central star, with each block representing the broad range of products that they source from around the world. Meanwhile, the choice of colour palate and typography looks to evoke a feeling of joy and nostalgia, drawing on the classic candy store aesthetic to add some more energy to the brand.
PLAN / Implement
With an identity that encompasses both fun and professionalism, the brand was then rolled out across the website, LinkedIn and business cards.