Turning a local brand into the most recognised national sausage brand in Australia


Brand Positioning
Brand Identity
Brand Packaging
Recipe Development
Food Photography
Point of Sale
TVC & Digital Campaigns
Signage & Interiors
Website Design & Management
Social Media Content & Management
Guidelines & Design Tools

01 bsc
02 bsc
03 bsc

Understand / analyse

Provenance – knowing where produce comes from – and the shift to eating locally sourced ingredients, are two of the biggest consumer trends. When we started working with The British Sausage Co eight years ago there was confusion about the brand. Many assumed it was an overseas company or that the sausages were imported.

Assumptions that couldn’t be further from the truth.

04 bsc


We needed to tell the story behind the foreign sounding name: this is a Western Australian company started by a third generation British butcher, whose traditional recipes use the best local Australian ingredients.

Brand Promise

The British Sausage Co. Australian Made, the British way


The logo was refined to include the Australian flag and tagline. 

New packaging was developed that explained the brand’s history. 

A TVC tells the story of how a third generation British butcher immigrated to Australia for a better life, and ended up making better sausages.

08 bsc
05 bsc

Plan / implement

Communications campaigns have seen the partnerships and sponsorships with major sporting and family events. This extends into digital channels where the brand enjoys a strong and vibrant community online which enjoys constant growth and engagement well above the industry standard. Those extra hungry for detail can find the full brand story, product range and recipes on the website here. Or why not follow on Facebook.

Even the delivery trucks deliver the message.

Research reference: Faster Horses Report 2016;

Related projects