Perth's longest running Ad Campaign - Dôme Moments
Role
Campaign Concept Development
Copywriting
Design
Art Direction
Finished Art
Understand / analyse
Dôme and braincells have been in partnership for over 20 years. Over this time, Dôme has grown from being Perth’s original speciality coffee shop, to now a significant café system with an all-day food and beverage offer across 60 cafes in Western Australia, Malaysia and Bahrain.
Position
Early on we identified the importance of the space, a welcoming third place where all are welcome. It was clear that the space itself was the hero of the Dôme story. A neutral, pressure free environment where patrons can stay as long as they need. Made comfortable by leather chairs, discreet different spaces that allow patrons to fulfil their needs. Whether it’s a quiet place to work from, catchup with friends or to enjoy a meal with the family.
CAMPAIGN Promise
There’s no place like Dôme
Ideate
Driven by this insight, we looked to develop a print campaign that emphasised the human stories that occur within every Dôme café. Commissioning ‘fly on the wall’ photography to capture authentic moments of actual patrons enjoying the warm Dôme environment.
The moments captured are accompanied by stories that reveal more about the people who enjoy Dôme. This iconic campaign has been running for over 16 years and communicates the ongoing commitment of the brand and its people to their patrons.
PLAN / Implement
Over the past 16 years, we have created over 200 Dôme Moments that have appeared in a variety of print publications including The West, STM, RAC Travel and more. The length of this campaign is a testament to the power of genuine human stories to communicate a brand’s point of difference.