Potent earth in the heart of Margaret River
Role
Brand Positioning
Brand Identity
Brand Packaging
Website Design & Copywriting
Understand / analyse
Borrello Wines is a group of growers, vignerons and friends with 4 generations of growing experience. Borrello Wines select premium plots of potent South West earth and marry them with varieties, whose most desirable characteristics are expressed through those sites. Borrello use natural, low intervention wine making techniques and focus on quality over quantity, ensuring all wines meet their incredibly high standards.
Position
Borrello’s experience combined with vineyards throughout the South West allows the luxury of hand selecting favourite, premium parcels of fruit. Stylistically modern, naturally inspired and approachable, their wines reflect the site and express the most desirable characters from the varieties that they love to grow.
Brand Promise
Ultra Premium Wines
Ideate
In 2020, braincells refreshed the Borrello brand identity and developed new wine labels for the core range. The contemporary and clean design was then applied to a new website to communicate the Borrello Wines brand and create an online retail presence.
Plan / implement
Borrello represents premium, modern, approachable wine. This is reflected in the new Borrello Wines brand identity and label design, using the hero ‘B’ letter for Borrello in conjunction with simple, bold typography and a serif font for sophistication.
The launch of the new Borrello brand identity has elevated the brand and has further established brand equity for Borrello Wines.