Refreshing the communication of Australia's largest sausage brand.
Role
TVC Campaign – 2023/2024
Understand / analyse
This Summer, we were tasked with developing new TVC creative for The British Sausage, Ham & Bacon Co. With the growing popularity of their bacon, the brand has become more diverse, offering butcher quality products from sausages to smallgoods. This presented us with a challenge to continue emphasising the importance of traditional butcher quality products tha can be enjoyed at any time of day, while seamlessly integrating the bacon into the communication.
Position
We created a brand device, in the form of an old treasured recipe book, to represent traditional butcher wisdom and knowledge, while also providing depth for business growth and future diversification.
Brand Promise
Traditional butcher quality recipes, perfect for any time of day.
Ideate
Utilising The British Sausage, Ham & Bacon Co. recipe book, we crafted two television commercials, one focused on butcher quality sausages and the other on the traditional raw cured bacon made with Australian pork. The TVCs also emphasised how the products can be enjoyed at any time of day using high impact recipe photography combined with a nostalgic View-Master graphic featuring iconic Australian locations.
PLAN / Implement
The commercials ran nationally throughout Channel 7’s Summer of Cricket, focusing on the Big Bash to maximise exposure to families and grocery buyers, during the key summer sales period.
