You can’t have a Commonwealth Heads of Government Meeting without the embarrassing group ethnic shirt shot. However at least this year, said shirt will be decorated with a clever new logo designed by braincells.
The flags around the globe represent both the shape of Western Australia and the different countries of the Commonwealth, meeting under the Southern Cross.
Prime Minister Julia Gillard congratulated braincells on the unique and innovative logo.
Harvey Fresh is a family owned Western Australian dairy. braincells is helping Harvey Fresh by highlighting both the local origins of their milk and creating a new milk category they can own – free-range milk. This taps into the growing consumer trend of questioning the provenance of food and how it is produced. To reinforce the craft and care that goes into producing free range milk, braincells gave the press and TVC an endearing handmade feel, using a layered collage look and stop frame animation. Read More
Liquor retailing is a cutthroat business. To stand out from all the bottle shop ads screaming price and product, Liquor Barons commissioned braincells to create a brand campaign that highlights the benefits of shopping with an independent retailer. After interviewing Liquor Barons owners throughout Perth, braincells created 6 cheeky press ads, based on true customer experiences, that demonstrate Liquor Barons outstanding customer service, knowledge and range.
iPhone apps are great but if you really want to be cool, go old school. And what could be more traditional than a cookbook of winning Perth Royal Show baking recipes?
Hub & Spoke and braincells have taken advantage of the massive rise in popularity of home cooking, by designing and producing a quality cookbook to promote the Lighthouse Flour brand. The book is already on track to be a sell out.
Wine advertising is drowning in images of girls having fun. So where others zigged, braincells zagged and decided to literally bring Goundrey Homestead to life by featuring a solitary stockman finishing off his day with a refreshing white.
Clifford Chance
Snake and Herring Wines
Harvey Fresh
Little Creatures