Unveiling the new faces of super smart air-conditioning

UNDERSTAND

MyPlaceIQ is the next gen innovation from Advantage Air. Their mission has always been to provide people with ultimate comfort. This is achieved through a seriously smart ducted air-con which controls airflow and temperature in every room. It is also achieved through being able to expand MyPlaceIQ out into a whole home smart system, controlling your garage, lights, blinds and more. This is an air-con system that’s super smart. We were tasked with developing a campaign to support the launch of this new innovative system.

INSIGHT

People are often “fighting like cats and dogs” over the temperature of a home. So, what better way to emphasise the core benefits of this super smart system than by leveraging these beloved household pets?

IMPACT