A fresh TVC for Australia’s only extra lean sausage & burger brand

UNDERSTAND

We needed to raise awareness of Peppercorn’s unique position as the only supermarket brand offering Extra Lean sausages and burgers. Made with 100% Australian meat, the range is gluten-free and free from artificial colours and flavours.

INSIGHT

Based on the understanding gained from our Proprietary 360° Ecosystem Tool, we identified that Peppercorn Sausages and Burgers appeal to two core audiences (1) Young, proactive, health-conscious consumers with a focus on macros and protein and (2) Family grocery buyers wanting to feed their families nutritious food, free from artificial colours and flavours.

IMPACT