Bringing a high-profile ambassador campaign to life

UNDERSTAND

Linneys is a family-owned master jeweller that combines traditional goldsmithing techniques with advanced modern technology. As part of their plan to reposition themselves as a contemporary Australian luxury lifestyle brand, they partnered with Jack & Julia Robinson. Jack, a world-famous surfer, and his wife Julia, a business owner, model, and surfer in her own right, represent the more modern lifestyle-led personality that their younger target market are looking for. We were engaged to turn this ambassador partnership into a cohesive communication campaign.

INSIGHT

Modern Australian luxury is so much more than heritage and “special occasion” pieces. It’s about integrating beautiful pieces of jewellery into your day-to-day lifestyle.

Photography by Simon Upton