Crowning Brian To’o the ‘Fresh Prince of Air’ in latest TVC for MyPlaceIQ

UNDERSTAND

As the principal partner of the six-time NRL champions, the Penrith Panthers, MyPlaceIQ wanted to build on the success of its partnership with the club while introducing more Australians to MyPlaceIQ’s smarter approach to air conditioning. The challenge was to bring MyPlaceIQ’s energy smarts, and its goal of getting Australian household energy bills closer to zero, to life in an entertaining and memorable way for NRL fans.

To do this we identified an opportunity to tap into the natural banter between Panthers players, who are known to argue about “who’s best”. What made it better was having access to Nathan Cleary, considered by many to be the best current Rugby League player in the game and also the Prince of Penrith.

INSIGHT

Customers aren’t just motivated by savings. They’re motivated by what those savings allow them to do. With MyPlaceIQ helping homeowners save more by integrating their air-con with solar, we positioned Panthers fan favourite Brian “Bizza” To’o as the “Fresh Prince of Air” to showcase how you can indulge with your energy savings.

IMPACT