Creating a new wine language, stirred by nature

UNDERSTAND

French winemakers Wine Reef have dedicated over 17 years perfecting their world-first subsea wine making approach. Their process involves secondary fermenting at a constant temperature, in a pressured environment and then employing the Southern Ocean to continually stir the wine, creating flavours that are not achievable on land. We were tasked with translating this new wine language into a bold brand identity.

INSIGHT

To capture the imagination of wine drinkers, we had to do more than leverage the visual cues that they associate with quality, instead evolving them to reflect this new, bold world of wine.