​Building a double-glazing brand from the ground up with performance digital

UNDERSTAND

Perth’s double-glazing market has expanded rapidly, driven by rising energy costs, improved building standards and growing demand for thermal and acoustic performance. There was a clear opportunity to launch a premium brand into the market heavily leveraging digital to drive awareness, consideration and leads. Backed by best-in-class product performance and exceptional end-to-end customer experience, Formalux was created to be that brand.

INSIGHT

Consumers want comfort, not just as a functional benefit, but as an emotional promise – quieter homes, stable temperatures and complete peace of mind.

IMPACT