Refreshing the communication of Australia’s largest sausage brand.

Concept Development
Copywriting
Art Direction
TVC Production

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UNDERSTAND

As The British Sausage, Ham & Bacon Co. expanded from sausages into bacon and smallgoods, the brand needed new TV creative that could showcase its growing range without losing its reputation for traditional butcher quality. The challenge was to integrate bacon into the communication while reinforcing that these products can be enjoyed at any time of day.

INSIGHT

An old, treasured recipe book became a distinctive brand device, representing generations of butcher wisdom while creating room for future product diversification. Paired with high-impact recipe photography and a nostalgic View-Master graphic, it brought tradition, versatility and Australian character together.

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