We’ve bottled the best of Victoria.

advertising, design, digital, packaging, strategy

Brand Positioning
Naming
Brand Identity
Packaging Design
Campaign Development
Social Media Content
Signage Design
Art Direction
Photography

UNDERSTAND

When Little Creatures expanded to Geelong, they needed a beer that felt genuinely Victorian. The challenge was creating a local brand that could connect with mainstream drinkers while staying true to the brewery’s craft heritage.

INSIGHT

Great beer brands are shaped by where they come from. By tapping into the history of J. Furphy & Sons and the Australian meaning of a “furphy”, we created a brand with local relevance, authenticity and plenty of conversation value.

IMPACT