When you see a Hurricane, run for it.
Brand Positioning
Brand Identity
Naming
Packaging Design
Campaign Development
Art Direction
UNDERSTAND
Pinnacle Drinks set out to develop a crisp, refreshing lager for younger mainstream beer drinkers, grounded in an authentic Queensland story. The brand needed a name, identity and community-minded platform that could feel local without relying on tired state stereotypes.
INSIGHT
Queenslanders see their state as distinctly different. “Refreshingly Queensland” turned that independent spirit and subtropical climate into a memorable brand world. The alliterative Hurricane Head name, Zeus-like character and tropical palette created instant personality and a strong link to place.
