Committed to ethical dairy

Brand Positioning
Brand Identity
Packaging Design
Illustration

UNDERSTAND

Bannister Downs is a family-run, single-origin dairy from Northcliffe, WA, with a focus on healthier milk and considered animal care. After more than 15 years with the same logo and packaging, the brand needed a refresh that would protect existing recognition, attract new customers and communicate the environmental benefits of its Ecolean pouch.

INSIGHT

For Bannister Downs, quality begins with care. We positioned the brand around “Committed to Ethical Dairy” and translated that promise into familiar agricultural cues that signal provenance, integrity and award-worthy quality, while giving the masterbrand greater clarity on shelf.

IMPACT