At the core of your brand’s story, is its brand promise;
a valuable insight that can be used to inform and shape your company and its services both internally and externally.
To uncover your brand promise we use the principles of design-led thinking that are encapsulated in our proprietary ‘space station’ model, pictured below.
This human-centered method for creative problem solving and innovation takes a holistic approach to design; examining your product or service from the user’s experience is key. It allows us to challenge assumptions, gain authentic consumer insights and discover new perspectives. Every product touch-point is viewed as an opportunity to surprise, delight and create greater engagement that drives growth.
This is the braincells point of difference.
BRAND POSITIONING
braincells design-led services, and customer focussed approach involves a phased and thorough working process. We work with our clients to understand their business and discover consumer insights.
By doing so, we create stories that resonate powerfully and position the brand in the mind of the audience.
MARKETING STRATEGY & PLANNING
braincells translate tangible business or project goals into effective, well informed market strategies. Informed by and incorporating the substance of a brand positioning strategy, articulating; target markets, key drivers, key messages, brand values, brand personality, brand proposition and brand essence.
DIGITAL & SOCIAL MEDIA STRATEGY
Today online and digital communication has never been more vital. This channel is fluid, ever evolving and crucial. To produce award winning sites and online communications requires more than a visual aesthetic, it requires understanding the clients needs and objectives through design-led thinking as a starting point.
INTEGRATED CREATIVE CAMPAIGN DEVELOPMENT
braincells is a full service agency with in-house expertise in customer and cultural sector analysis, brand positioning strategy, marketing strategy and planning, project management, graphic design, writing, art direction, in-house studio and production management.
BRAND IDENTITY & DESIGN
braincells use the term strategically creative to describe its approach to understanding and interpreting consumer insight, brand positioning strategy and applying this work to produce highly targeted creative work. Our common theme is to provide our clients highly creative solutions that resonate emotionally with their target audiences.
CORPORATE COMMUNICATIONS
braincells is a full service creative services business with extensive experience in working with B2B organisations to position, professionalise and a ensure consistency in their internal and external communications. Applying our design led thinking approach, we work with professional services clients to understand their business.