A new look for a unique home builder
Website Design & Copywriting
Understand / analyse
WAHC is part of the BGC Group and has been operating for 20 years. A combination of past history and a relatively static brand that’s remained unchanged since its inception has left WAHC with a sub-par reputation within the industry. braincells recognised an opportunity for WAHC to build on their reputation by leveraging their experience and delivering their offer in new and aspirational ways.
Step one was to examine the brand and clearly identify a positioning. By analysing the competitive landscape we identified the space WA Housing Centre owns: Trusted guidance and finance solutions. WAHC can help people realise their dream and give them the support they need to get into their first home.
MyPlace’s target market is predominantly new home builders, 25-45 years old who want smart home technology but are not tech-savvy. They are time poor and want the hassle and intimidation of smart technology taken away.
Plan / implement
As a digital brand, we created a fun, charming animated campaign to build their customer database. The animated creative was applied to 1 x 30sec TVC, 3 x 15sec TVC’s, website, digital ads, social media and email. In addition to campaign work, the brand is supported with display home signage, blog articles and occasional press advertising.