A new look for a unique home builder

Role

Brand Positioning
Brand Identity
Brand Packaging
Website Design & Copywriting

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Understand / analyse

WAHC is part of the BGC Group and has been operating for 20 years. A combination of past history and a relatively static brand that’s remained unchanged since its inception has left WAHC with a sub-par reputation within the industry. braincells recognised an opportunity for WAHC to build on their reputation by leveraging their experience and delivering their offer in new and aspirational ways.

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Position

Step one was to examine the brand and clearly identify a positioning. By analysing the competitive landscape we identified the space WA Housing Centre owns: Trusted guidance and finance solutions. WAHC can help people realise their dream and give them the support they need to get into their first home. 

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Brand Promise

Empowering Lives

Ideate

MyPlace’s target market is predominantly new home builders, 25-45 years old who want smart home technology but are not tech-savvy. They are time poor and want the hassle and intimidation of smart technology taken away. 

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Plan / implement

As a digital brand, we created a fun, charming animated campaign to build their customer database. The animated creative was applied to 1 x 30sec TVC, 3 x 15sec TVC’s, website, digital ads, social media and email. In addition to campaign work, the brand is supported with display home signage, blog articles and occasional press advertising.

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