Translating Architectural Vision into Brand Identity
Role
Art Direction
Design
UNderstand/analyse
Georgia Donaldson is a design-focused Perth architect working predominantly in the commercial space, with select residential and apartment projects. She leads client interactions, translates vision into structured plans, and models them in 3D to bring bold, modernist ideas to life.
POSITION
Georgia’s aesthetic is rooted in black-and-white precision – minimalist in form, maximalist in spirit, driven by deep inspiration from fashion and art. With a style that’s serious yet playful, she values design above all, curating spaces with both discipline and personality.
Braincells’ challenge: create a brand identity for Georgia Donaldson Architects that stands out, highlighting its disciplined approach to design, mirroring the firm’s architectural philosophy.
IDEATE
The brand identity developed for Georgia Donaldson Architects (G/D/A) is built around clarity, minimalism, and professional boldness. The primary logo uses the initials “G/D/A” in a linear, geometric arrangement, reflecting architectural precision and modernity. The brand employs clean, sans-serif typefaces, ensuring legibility and a contemporary feel. Predominantly monochrome, the identity conveys sophistication and timelessness.
PLAN / Implement
Business cards and letterheads feature the G/D/A logo and contact details in a structured grid, echoing architectural layouts. The brand identity translates seamlessly to digital platforms, with the logo and typography adapted for mobile and web interfaces.
