Preparing boys
for life
Role
Brand Audit & Positioning
Print Materials
Social & Digital Campaigns
Photo Art Direction
Guidelines & Design Tools
Understand / analyse
Founded in 1897, Scotch College is one of Western Australia’s leading schools for boys and enjoys a tradition of excellence and innovation in the West Australian community. In 2020, it was recognised that a refreshed, compelling campaign was required to reaffirm and communicate the Scotch College offer.
Position
Scotch College has always had a tradition of innovation and leadership with a base culture of the community working towards a common goal – what’s best for the boys. Scotch is unique with its choice of pathway and their Approaches to Learning Framework/ Curriculum. The ATL curriculum future proofs boys for the adaptability, tenacity, perseverance, creativity, problem solving, collaboration and resilience for the changing world of tomorrow.
Brand Promise
Learn how to learn
Ideate
Scotch College place equal importance on how boys learn and what they learn. We developed creative to powerfully communicate the benefits of a cognitive curriculum approach. Bold statements that talk directly to nurtures communication, self-management, research, thinking and social skills. In other words we focus on their approach to learning.
PLAN / Implement
The new creative was applied to full-page press and the Scotch College website and Facebook page. The creative will be applied to further communications throughout 2020. So far, the campaign has been positively received by alumni, parents, and teaching staff of the school.