An exclusive development in the heart of Cottesloe
Role
Brand Positioning
Brand Identity
Website Design
Brochure
Materials Board
Understand / analyse
Set high atop Overton Gardens, and adjoining the Cottesloe Civic Centre, is an exclusive enclave of 12 luxury residences. The last time a development of this calibre was approved by Cottesloe council was back in 1987, which made Overton Terraces a truly rare opportunity indeed.
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Position
This was the first time in a generation that investors were able to secure a luxury, architect-designed residence this close to Cottesloe Beach.
Brand Promise
Unique beachside community
Ideate
braincells was engaged to develop a name and brand identity for the development on Overton Gardens. The identity and all support materials had to reflect the premium nature of the development while still conveying a coastal feel.
PLAN / Implement
The name Overton Terraces was chosen for the development and a simple, elegant brand logo was created. The simplicity of the brand identity exudes luxury and sophistication. The brand identity was then applied across the sales brochure, website and finishes board. This created a set of professional and premium materials that ensured sales staff had the tools to sell the uniqueness of the development.