British Sausage Company Braincells
The British Sausage Company
UNDERSTAND / ANALYSE
Provenance – knowing where produce comes from – and the shift to eating locally sourced ingredients, are two of the biggest trends in food. Unfortunately for The British Sausage Co., there was confusion about the brand. Many assumed it was an overseas company or that the sausages were imported – assumptions that couldn’t be further from the truth.
We needed to tell the story behind the foreign sounding name: this is a WA company started by a third generation British butcher, whose traditional recipes use the best local ingredients.
The British Sausage Co. Australian Made, the British way.
The logo was refined to include the Australian flag. New packaging was developed that explained the brand’s history.
A TVC (above) tells the story of how a third generation British butcher immigrated to Australia for a better life, and ended up making better sausages.
PLAN / IMPLEMENT
Those extra hungry for detail can find the full brand story, product range and recipes on the new website here.
Even the delivery trucks deliver the message.
Since the launch of the new packaging and communication campaign, production has increased significantly.