We believe great design follows great thinking.

Unashamedly customer centric, we use the art of observation, listening, empathy and intuition in how customers engage with our client’s product or service. We challenge assumptions with the insight that this provides us and use the intelligence to inform strategic thinking and creative output.

This design-led, customer focused approach involves a phased and thorough working process. We work with our clients strategically to understand their business and discover consumer insights. By doing so, we create stories that resonate powerfully and position the brand in the mind of the audience. We bring a project to life through highly targeted creative ideation and collaboratively plan routes to market before implementation.

How we bring brands to life

  • Research & Analysis
  • Customer & Stakeholder Insight
  • Cultural Synthesis
  • Collaborative Value Propositions
  • Purpose, Vision & Values
  • Brand Strategy
  • Brand & Logo Development
  • Name & Tagline Development
  • Brand Narrative & Voice
  • Brand Guideline Creation
  • Brand Refresh
  • Integrated Campaign Development
  • TVC, Radio, Digital, Social Media, Outdoor, Press, Print, PR
  • Key Messaging
  • Campaign Photography
  • Multi-Channel Execution
  • Campaign Media Strategy & Planning
  • Brochures & Flyers
  • Packaging Design & Artwork
  • Stationery Design
  • Signage
  • Annual Reports
  • Social Media Strategy & Management
  • Content Strategy & Creation
  • Digital Advertising Strategy & Creative
  • Website Design
  • Motion Design

The Frontal Lobe

We are a mixed bunch united by our passion for design, connection and beautiful work. When you partner with braincells you are partnered with a diverse, award-winning team of thinkers, makers and collaborators who are always pushing for the best. Above all, we strive to make the experience of working with us enjoyable and personable for everyone involved. When you meet someone in our studio – that’s who you’re working with.

Our Brains

Amanda Cinanni

Strategy & Planning

Jeff Champtaloup

Creative Director

Steve Boros

Design Director

Rebecca Wong


Andrea Bennett

Project Director

Deirdre Walker

Finished artist

Jack McAuliffe

Art Director/Designer

Lewis Idle

Junior CopyWriter / Social Content Creator

Lilli Watt

Project Coordinator

Esta Williams


Terri Ioannou

Social Media Strategist

Matthew Champtaloup


Big agency experience small studio partnership

braincells is a full service agency with a commitment to creating deeper connections; to ourselves, to our clients, their brands and their customers/clients. When we create work with a deep understanding we create meaningful brands and communication. For over 20 years, we have partnered with some of Australia’s leading brands to help them strategise, design, launch and evolve their products and services.