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Braincells

White Rabbit

“I’ve a right to think”

Little Creatures Brewing in 2009 commissioned the White Rabbit Brewery in the Yarra Valley Victoria. The new initaive is focused on delivering a unique dark ale using traditional European open fermenters that bring mysterious wild yeast character into play. braincells was asked to develop the brand look and feel representative of the product, the region, and the eccentricity of the process.

Task
Brand language
Packaging design
Website
Point of Sale