Spencers
The Spencers brand has a well established business in supermarkets and food service outlets of WA. Its main product being herbs and spices sachets.
For Spencers to grow in the WA market it was important for the brand to come up to date in its presentation and to be relevant to the new younger cook who was keen to experience international flavours. Spencers was well placed to undergo a brand reinvention as it already had a high level of trust built up over years of successful trading. brainCELLS worked with the Spencer’s team to define the brand essence which maintained heritage, whilst restaging as an authentic and exotic herb & spice brand. The new brand was then rolled out over all packaging and point of sale material and supported with a TV and cinema campaign and press ads in various publications.
Task
Brand Strategy
Brand Identity
Packaging Design
Point of Sale
Merchandising
TV/Cinema/Press Advertising
