Marketing Strategy & Planning

braincells translate tangible business or project goals into effective, well informed market strategies. Informed by and incorporating the substance of a brand positioning strategy, articulating; target markets, key drivers, key messages, brand values, brand personality, brand proposition and brand essence.

In addition, braincells marketing strategy provides in-depth analysis across multiple channels to determine appropriate marketing activities in those channels.

This will include analysis of online presence (website), social media strategy, online reputation, online media, search marketing (paid and organic), direct marketing (e-newsletter and traditional), point of sale, traditional media (television, radio and print), PR, events, signage, sponsorships and associations. braincells marketing strategy document will include articulated strategy with actions and an activity calendar.

Recent Brand Positioning work

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