Scotch College approached braincells in late 2009 to develop a campaign to promote the new International Baccalaureate Diploma.
The International Baccalaureate’s (IB) Diploma Programme is a challenging two-year pre-university course, which leads to a qualification that is widely recognised by the world’s leading universities.
The IB Diploma offers students a diverse form of education distinct from the traditional TEE
Tasks
Strategy Development
Concept Development
Press Advertising
Outdoor Advertising
Web Landing Page
Internal Communications
Media Planning
