Project Description
White Rabbit

POSITION
The new initaive is focused on delivering a unique dark ale using traditional European open fermenters that bring mysterious wild yeast character into play. braincells was asked to develop the brand look and feel representative of the product, the region, and the eccentricity of the process.
BRAND PROMISE
Fermentation with Imagination
IDEATE
White Rabbit takes a dash of the wondrous and a touch of the curious to create a unique range of classic, flavoursome ales. A skilful balance of old-world techniques sprinkled with new world thinking enables us to brew beer that reaches beyond the conventional. Searching high and low for ingredients of spellbinding quality, the ales exhibit both complex flavours and wonderful drinkability.



PLAN / IMPLEMENT
Those extra hungry for detail can find the full brand story, product range and recipes on their website here.
