White Rabbit

UNDERSTAND / ANALYSE

Little Creatures Brewing in 2009 commissioned the
White Rabbit Brewery in the Yarra Valley Victoria.

White Rabbit Dark Ale Packaging Design | Food and Beverage Design, Food marketing, Packaging Design, Food and Beverage Marketing, Branding, Marketing Food, Food marketing Agency, Marketing Food Products, Print Design

POSITION

The new initaive is focused on delivering a unique dark ale using traditional European open fermenters that bring mysterious wild yeast character into play. braincells was asked to develop the brand look and feel representative of the product, the region, and the eccentricity of the process.

BRAND PROMISE

Fermentation with Imagination

IDEATE

White Rabbit takes a dash of the wondrous and a touch of the curious to create a unique range of classic, flavoursome ales. A skilful balance of old-world techniques sprinkled with new world thinking enables us to brew beer that reaches beyond the conventional. Searching high and low for ingredients of spellbinding quality, the ales exhibit both complex flavours and wonderful drinkability.

White Rabbit Dark Ale Packaging Design | Food and Beverage Design, Food marketing, Packaging Design, Food and Beverage Marketing, Branding, Marketing Food, Food marketing Agency, Marketing Food Products, Print Design

White Rabbit Iconography Design | Food and Beverage Design, Food marketing, Packaging Design, Food and Beverage Marketing, Branding, Marketing Food, Food marketing Agency, Marketing Food Products, Print Design

White Rabbut Beer Glass Design | Food and Beverage Design, Food marketing, Packaging Design, Food and Beverage Marketing, Branding, Marketing Food, Food marketing Agency, Marketing Food Products, Print Design

PLAN / IMPLEMENT

Those extra hungry for detail can find the full brand story, product range and recipes on their website here.