Project Description
Snake & Herring Wines

POSITION
Their mission was clear, they wanted to create a wine package that stood out from the crowd.

IDEATE
The label is a whimsical representation of Snake and Herring flying in a grape balloon across West Australia in search of remarkable grapes. The full bleed illustration is highly detailed with a storybook quality to the finish. The top tier wine label is more refined, focusing on the balloon itself. The label is embellished with coloured foil, hi-build varnish and two detailed silk screens.
