Project Description

Santanol

UNDERSTAND / ANALYSE

The Santanol Group, established in the late 1990s
and led by some of Australia’s most experienced
and respected leaders in the plantation industry,
is a new entrant on the global stage, providing the
finest Santalum album (Indian sandalwood) timber
and products.

Santanol focuses purely on Santalum album – the benchmark against which all other sandalwoods are measured.

POSITION

The company uses sustainable management practices guided by a highly advanced scientific program to produce the highest quality products for its customers.

The group has been growing pure sandalwood in the Kimberley region of Western Australia since the plantation industry’s inception in the late 1990s. The company is only involved in sandalwood of the Santalum album species, grown in sustainable plantations, which differs from Australian sandalwood, Santalum spicatum species which is harvested primarily from the wild.

IDEATE

Santanol required a brand identity refresh to elevate their brand to appeal to a global market. Having been around since the 1990’s, the existing branding just needed a re-think and some extra elements to sell the Santanol story on an international level.

PLAN / IMPLEMENT

A clean and premium identity refresh that combines an elegant, Trajan Serif font with a fluid scent element around an oil drop. A prestigious identity that still represents the company’s environmental integrity and organic techniques.

The new brand identity was then applied to their website, corporate brochure and a print ad in the Perfumery and Fragrance magazine.

No fuss, just clear messaging communicated with simple design.

As Santanol expands, their point of difference is clear – Santanol pure sandalwood is ethical, renewable and reliable.