Project Description

Overton Terraces

UNDERSTAND / ANALYSE

Set high atop Overton Gardens, and adjoining the Cottesloe Civic Centre, will be an exclusive new enclave of 12 luxury residences. The last time a development of this calibre was approved by Cottesloe council was back in 1987, making Overton Terraces a truly rare opportunity indeed.

POSITION

This is the first time in a generation that investors are able to secure a luxury, architect-designed residence this close to Cottesloe Beach.

BRAND PROMISE

Unique beachside community

IDEATE

braincells was engaged to develop a name and brand identity for the development on Overton Gardens. The identity and all support materials had to reflect the premium nature of the development while still conveying a coastal feel.

PLAN / IMPLEMENT

The name Overton Terraces was chosen for the development and a simple, elegant brand logo was created. The simplicity of the brand identity exudes luxury and sophistication. The brand identity was then applied across the sales brochure, website and finishes board. This created a set of professional and premium materials that ensured sales staff had the tools to sell the uniqueness of the development.