UNDERSTAND / ANALYSE
Dôme and braincells have been working together for over 15 years. Over this time it has grown from being a speciality coffee shop in Western Australia, to a quick service café with an all-day food offer across 125 stores in 7 countries.
Dôme provides a place of welcome and comfort, where everyone is treated with respect.
There’s no place like Dôme.
The long-running ‘Moments’ campaign captures unguarded portraits of people across a range of age groups and backgrounds as they enjoy the diverse Dôme offer.
PLAN / IMPLEMENT
Every year we produce over 200 jobs for Dôme, including a new 64-page menu for 5 countries, brand advertising, local franchisee campaigns, packaging, livery and point of sale.
When you produce 8 versions of a menu, for 5 countries each with their own currency, you have to be exceedingly detailed orientated.
Point of sale material works in with the European-style design of the cafes. With both permanent and changeable elements, it has the flexibility to be updated as needed.
Since 2010, food and beverage sales and brand equity has seen substantial growth.