The British Sausage Company

UNDERSTAND / ANALYSE

Provenance – knowing where produce comes from – and the shift to eating locally sourced ingredients, are two of the biggest trends in food. Unfortunately for The British Sausage Co., there was confusion about the brand. Many assumed it was an overseas company or that the sausages were imported – assumptions that couldn’t be further from the truth.

British Sausage Company Map artwork | Food Marketing, Branding, Design, Packaging, Food and Beverage Marketing, Design, Digital Design, UI Design, Marketing Food, Food Marketing Agency, Marketing Food Products, Creative Advertising Campaign, Perth

British Sausage Company - Story and sausages | Food Marketing, Branding, Design, Packaging, Food and Beverage Marketing, Design, Digital Design, UI Design, Marketing Food, Food Marketing Agency, Marketing Food Products, Creative Advertising Campaign, Perth

POSITION

We needed to tell the story behind the foreign sounding name: this is a WA company started by a third generation British butcher, whose traditional recipes use the best local ingredients.

BRAND PROMISE

The British Sausage Co. Australian Made,
the British way.

IDEATE

The logo was refined to include the Australian flag. New packaging was developed that explained the brand’s history.

A TVC (above) tells the story of how a third generation British butcher immigrated to Australia for a better life, and ended up making better sausages.

British Sausage Company Sausages Packaging | Food Marketing, Branding, Design, Packaging, Food and Beverage Marketing, Design, Digital Design, UI Design, Marketing Food, Food Marketing Agency, Marketing Food Products, Creative Advertising Campaign, Perth

PLAN / IMPLEMENT

Those extra hungry for detail can find the full brand story, product range and recipes on the new website here.
Even the delivery trucks deliver the message.

British Sausage Company - Truck design and Website design on ipad | Food Marketing, Branding, Design, Packaging, Food and Beverage Marketing, Design, Digital Design, UI Design, Marketing Food, Food Marketing Agency, Marketing Food Products, Creative Advertising Campaign, Perth

Since the launch of the new packaging and communication campaign, production has increased significantly.

British Sausage Company - TVC advertisement | Food Marketing, Branding, Design, Packaging, Food and Beverage Marketing, Design, Digital Design, UI Design, Marketing Food, Food Marketing Agency, Marketing Food Products, Creative Advertising Campaign, Perth