Project Description
Bam Bam Boo

POSITION
First and foremost, the restaurant delivers high quality and authentic Chinese, integrating state of the art machinery and an innovative automated ordering system to allow customers the freshest produce, super fast at a very cost effective price.
BRAND PROMISE
Freshest produce, superfast
IDEATE
The vision was brought to life by a creative collaboration between braincells and Design Theory and utilized a holistic approach of mapping the customer journey across all touch points to articulate a full picture of the Bam Bam Boo restaurant experience. braincells translated the client vision into a vibrant destination to attract a younger audience and distinguish it from the competition.


