Bam Bam Boo

UNDERSTAND / ANALYSE

Bam Bam Boo was conceived as a contemporary Chinese dumpling, noodles and barbecued duck mecca. The vision was to create an entire experience that was authentic, yet modern Chinese — from the food theatre and preparation to the decor and service.

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POSITION

First and foremost, the restaurant delivers high quality and authentic Chinese, integrating state of the art machinery and an innovative automated ordering system to allow customers the freshest produce, super fast at a very cost effective price.

BRAND PROMISE

Freshest produce, superfast

IDEATE

The vision was brought to life by a creative collaboration between braincells and Design Theory and utilized a holistic approach of mapping the customer journey across all touch points to articulate a full picture of the Bam Bam Boo restaurant experience. braincells translated the client vision into a vibrant destination to attract a younger audience and distinguish it from the competition.

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In addition to the name (Bam Bam Boo) and overall brand identity, braincells have created a total brand experience
including menu design, exterior and interior signage, way finding, stationery, branded tableware and
the integration and design of the innovative ipad menu ordering system.