PLAN / IMPLEMENT
Braincells worked with the German Australian Chamber of Commerce to create the brand identity and marketing materials for the conference. A website was launched six months prior to the event to raise awareness and take online bookings. This was supported by press in targeted publications and electronic and printed promotional material.
For the event, braincells designed and produced an array of material including programs, pull-up signage and menus.
Local and international media covered the conference closely, giving the logo worldwide exposure.