Intelligent Life
In 2007 brainCELLS were approached by Advantage Air, a current client and manufacturer of high quality, reverse cycle ducted air-conditioning systems, to help create a new air-conditioning installation company for their top end product.
After agreeing on a new name for the company, Intelligent Life; a brand identity was developed, projecting the brand proposition and acknowledging the leadership stance associated with the provision of quality service delivery and premium products.
A high impact advertising campaign was created using the world famous Australian personality Barry Humphries and his two alta egos Dame Edna and Sir Les Patterson. This was designed to clearly communicate the competitive advantage of their Gen III air-conditioning system which offers individual room temperate control and to reflect the level of sophistication of the brand.
A strong online presence was also developed with an online video to help inform and educate the market, reinforcing their leadership position and establishing their authority as a trusted information source.
Task
Brand Strategy
Name Development
Brand Identity
Brochure Design
Web Design
Online Video
Press Advertising
Radio Advertising
Online Advertising
Exhibition Material
Signage
