Exmouth Fish Co.
We Catch The Fish We Sell
brainCELLS were approached by MG Kailis in 2008 to develop a new brand identity for Exmouth Fish Co., a new addition to the MG Kailis group, which was created to expand the current brand from a fishing and processing business to a consumer focused business.
A new logo was required as well as a look and feel to establish Exmouth Fish Co. as a high level brand that could be trusted and respected in the market place. This was applied to the interior design of a new store, point of sale items, press advertisements, packaging, signage and other support materials such as brochures and a new website. The Exmouth Fish Co. brand is expected to expand further with the opening of more stores in the near future.
Task
Brand Strategy
Name Development
Brand Identity
Brochure Design
Web Design
Press Advertising
Radio Advertising
Interior Design
Signage
Point of Sale
