braincells was appointed by leading international law firm, Clifford Chance, to leverage their sponsorship of the Commonwealth Business Forum. Our challenge was to highlight that their international network is underpinned by over 20 years local experience. To bring our positioning line of “Local Knowledge, Global Clout” to life, we created The Clifford Chance Executive Guide to Perth. This handy guide is like a Lonely Planet for movers and shakers and vividly demonstrates Clifford Chance’s understanding of Perth. It works in tandem with a national press campaign that focuses on the client benefits of teaming with Clifford Chance.
Task:
Create an integrated campaign incorporating print, direct, promotional, digital, event and experiential components.
