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Centro Mandurah, a major sub-regional shopping centre located approximately 70 kms from Perth, is part of the Centro Properties Group. The centre has a vast array of fashion, fresh food and service providers together with a wide variety of merchandise from Big W and Kmart to cater to the 62,400 residents who would consider it their local major shopping centre. Centro Mandurah is ideally situated in the district of Peel which is the fastest growing region in Western Australia.
braincells works with the Centro Mandurah marketing team to create and produce the centre’s campaigns and communications. In 2010, braincells assessed the centre’s branding structure and consequently developed the ‘Centro Mandurah &Me’ campaign, which has proven extremely successful.
Tasks
• Strategy Development
• Brand Positioning
• Brand Language
• Communication Tiers
• Tagline Development
• Creative Development
• Event Development
• Brand Style Guide
• Press advertising
• TVC advertising
• Point of sale
• Direct Mail
• Web Design
• Brochure Design
• Signage Design
• Outdoor Advertising
