Centro Galleria
Centro Galleria located in Morley, is one of Perth’s largest shopping centres.
Working collaboratively with the marketing team brainCELLS is responsible for the creation and production of the Centre’s campaigns and communications. In late 2008 brainCELLS reviewed and refreshed the look and feel of the brand. This included the creation of a branding template (which could handle all forms of communication) and the Centre’s new tagline ‘Colour My World’.
Task
Strategy Development
Brand Positioning
Brand Language
Communication Tiers
Tagline Development
Creative Development
Event Development
Brand Style Guide
Press advertising
TVC advertising
Point of sale
Direct Mail
Web Design
Brochure Design
Signage Design
Outdoor Advertising
