What can marketers learn from Donald Trump’s presidential campaign?

Whether you love him or hate him, there’s no denying that his candidacy has been a powerful force and has generated a huge amount of media attention. In the ongoing battle for public attention, he was arguably always the winner. Trump’s presidential campaign has uncovered some marketing lessons that we could all take note of. [...]

December 20th, 2016|

Is your company consumer-centric?

The world is changing rapidly, and so is consumer behaviour.   Despite challenging economic times, online retailers like Yoox Net-a-Porter Group (31% growth in 2015) and Vinomofo (100% growth in the past 12 months) are experiencing phenomenal growth thanks to their consumer-centric philosophy. They know having an online presence is not enough. Websites need to [...]

September 5th, 2016|

When is it right to rebrand?

I’m sure that even if you’re not involved in design/advertising circles or following any click bait blogs you’ve probably still heard of a company that’s had a rebrand, refreshed their look or updated their website lately. Whether it’s Instagram, Google, Subway, Uber or facebook – most of the time these [...]

August 26th, 2016|