November 2015

Understanding the new face of feminism – a moral or marketing imperative?

November 19th, 2015|

Let’s face it, somewhere along the way, maybe in the last decade or so, the word “feminism” got a bad name. Even females began to dislike it. The “f” word, as it was derogatorily coined, became synonymous with militant “bra burning” men haters. In fact, feminism became just down right unfeminine.   A feminist fatigue settled [...]

MAD MEN: WHAT HAVE WE LEARNED ABOUT THE AD INDUSTRY?

November 13th, 2015|

The final episode of the widely popular and critically acclaimed retro television series, “Mad Men” aired in the US in May 2015. Mad Men has been described as “bringing high art to the television masses”.[i] Art by its very nature encourages discussion and debate. The cultural references and political debate which Mad Men has spawned since [...]

July 2015

Printing as part of an integrated marketing strategy

July 23rd, 2015|

Since the introduction of the Internet advertisers have been looking towards digital marketing as a new way to spend their advertising budget but what about printing? The popularity of digital marketing can be linked to its effectiveness, potential for exposure and convenience. While it is expected that advertisers will continue to use digital marketing, there [...]

May 2015

L’Oreal’s Digital Makeover

May 11th, 2015|

Makeup Giant, L’Oreal, has recently released their new app, which quite frankly, is genius! This tech savvy marketing app uses facial mapping technology to transform smartphones into your own personal makeup mirror, allowing consumers worldwide to try on various products from the comfort of their own home! In Australia, within the first three weeks, the [...]

April 2015

Handy Apps for Agencies to use

April 21st, 2015|

Apart from the obvious apps everyone knows and uses like Facebook, Twitter, LinkedIn etc, I thought I’d have a look and see what else is out there for agencies to use. Hopefully to help not hinder in all that day-to-day stuff. So here’s few iPhone Apps I’ve found that might come in handy, with just [...]

The Internet of Me

April 16th, 2015|

The Internet of Me has generated a lot of buzz recently, but what does it mean? And what can marketers learn from it?If it seems like Facebook is reading your mind, it isn’t – but it does have a very good understanding of how your mind works. The smallest aspects of your online internet habits, [...]