December 2016

What can marketers learn from Donald Trump’s presidential campaign?

December 20th, 2016|

Whether you love him or hate him, there’s no denying that his candidacy has been a powerful force and has generated a huge amount of media attention. In the ongoing battle for public attention, he was arguably always the winner. Trump’s presidential campaign has uncovered some marketing lessons that we could all take note of. [...]

September 2016

Is your company consumer-centric?

September 5th, 2016|

The world is changing rapidly, and so is consumer behaviour.   Despite challenging economic times, online retailers like Yoox Net-a-Porter Group (31% growth in 2015) and Vinomofo (100% growth in the past 12 months) are experiencing phenomenal growth thanks to their consumer-centric philosophy. They know having an online presence is not enough. Websites need to [...]

August 2016

When is it right to rebrand?

August 26th, 2016|

I’m sure that even if you’re not involved in design/advertising circles or following any click bait blogs you’ve probably still heard of a company that’s had a rebrand, refreshed their look or updated their website lately. Whether it’s Instagram, Google, Subway, Uber or facebook – most of the time these [...]

June 2016

Musing on Millenials

June 15th, 2016|

Today, brands are looking at the largest and most influential generation, Millenials. Their ability to know what they want, their desire to do what makes them feel good, and their spending power are a few of the reasons why millennials have become highly empowered consumers. Millennials’ are complex and non traditional they lack brand loyalty [...]

Packaging with paper products

June 2nd, 2016|

Over the years one of braincells key point of difference has been our experience in the design and production of packaging and more specifically paper packaging (cartons) – particularly for clients in the FMCG sector. Because of this experience, we have been able to identify some key consideration that should be thought about when starting [...]

May 2016

Barbie Getting With The Times!

May 25th, 2016|

Barbie - In 1959 we meet her, she’s leggy, busty with an unfathomably tiny waist, standing at a height of 11.5 inches, an introductory television commercial airs with a catchy jingle, singing the words, “…Barbie you’re beautiful… Some day I’m gonna be exactly like you, til then I know just what I’ll do, Barbie, beautiful [...]

March 2016

Why it Pays to use Environmentally Friendly Packaging

March 22nd, 2016|

With almost all packaging and plastics manufactured today made purely with oil or other harmful fossil fuels, plastic waste has become a global catastrophe. The ocean will contain more plastic than fish by weight by 2050 in reports released in January by the World Economic Forum and the Ellen MacArthur Foundation. However all is not [...]

February 2016

How does it feel?

February 26th, 2016|

Brands today are tapping into unique packaging to reach the masses one consumer at a time. But standing apart from the actual label itself, is the vessel it gets applied to and how it does feel. Bottle design is becoming more important as it allows a unique user experience, one that can be owned and [...]

January 2016

The power of commissioned photography

January 8th, 2016|

Stock photography has its place. When the budget is tight, or the image is perfunctory, there’s bound to be a perfectly acceptable stock shot to fill the hole. But when the visual has the potential to work harder, commissioned photographs are the heavy lifters. Here’s why. Keep it local. Many years ago I heard a [...]

December 2015

Male or Female: Does it matter who is creating your work?

December 15th, 2015|

Men like straight lines and women like polka dots. So says Gloria Moss, Professor of Marketing and Management at Buckinghamshire New University. According to her research: “What men and women create, visually, is often poles apart in terms of colour, shape and theme. Repeated experiments showed a tendency for men and women to prefer designs [...]