In 2006 braincells was approached by Bob and Di Carne the owners of a 100% fruit icicle known as Fruitful.
The owners were dissatisfied with the Fruitful brand and associated packaging and collateral and needed a fresh approach and in fact a partner. braincells took equity in the new brand which we developed and is now known as Bare Crush.
The fruit icicle business is indeed a competitive environement, however the Bare Crush brand has made some inroads and is in fact a well regarded brand.
Task
Brand naming
Brand development
Brand language
Packaging design
Point of sale
Merchandising
Press advertising
Label design
