Today, brands are looking at the largest and most influential generation, Millenials. Their ability to know what they want, their desire to do what makes them feel good, and their spending power are a few of the reasons why millennials have become highly empowered consumers. Millennials’ are complex and non traditional they lack brand loyalty [...]

Over the years one of braincells key point of difference has been our experience in the design and production of packaging and more specifically paper packaging (cartons) – particularly for clients in the FMCG sector. Because of this experience, we have been able to identify some key consideration that should be thought about when starting [...]

Barbie - In 1959 we meet her, she’s leggy, busty with an unfathomably tiny waist, standing at a height of 11.5 inches, an introductory television commercial airs with a catchy jingle, singing the words, “…Barbie you’re beautiful… Some day I’m gonna be exactly like you, til then I know just what I’ll do, Barbie, beautiful [...]

With almost all packaging and plastics manufactured today made purely with oil or other harmful fossil fuels, plastic waste has become a global catastrophe. The ocean will contain more plastic than fish by weight by 2050 in reports released in January by the World Economic Forum and the Ellen MacArthur Foundation. However all is not [...]

Brands today are tapping into unique packaging to reach the masses one consumer at a time. But standing apart from the actual label itself, is the vessel it gets applied to and how it does feel. Bottle design is becoming more important as it allows a unique user experience, one that can be owned and [...]

Stock photography has its place. When the budget is tight, or the image is perfunctory, there’s bound to be a perfectly acceptable stock shot to fill the hole. But when the visual has the potential to work harder, commissioned photographs are the heavy lifters. Here’s why. Keep it local. Many years ago I heard a [...]

Men like straight lines and women like polka dots. So says Gloria Moss, Professor of Marketing and Management at Buckinghamshire New University. According to her research: “What men and women create, visually, is often poles apart in terms of colour, shape and theme. Repeated experiments showed a tendency for men and women to prefer designs [...]

Let’s face it, somewhere along the way, maybe in the last decade or so, the word “feminism” got a bad name. Even females began to dislike it. The “f” word, as it was derogatorily coined, became synonymous with militant “bra burning” men haters. In fact, feminism became just down right unfeminine.   A feminist fatigue settled [...]

The final episode of the widely popular and critically acclaimed retro television series, “Mad Men” aired in the US in May 2015. Mad Men has been described as “bringing high art to the television masses”.[i] Art by its very nature encourages discussion and debate. The cultural references and political debate which Mad Men has spawned since [...]

Since the introduction of the Internet advertisers have been looking towards digital marketing as a new way to spend their advertising budget but what about printing? The popularity of digital marketing can be linked to its effectiveness, potential for exposure and convenience. While it is expected that advertisers will continue to use digital marketing, there [...]