You don’t enter the extremely competitive headphone market without doing some serious homework. When braincells teamed with an earphone manufacturer who wanted to launch their own brand, all our strategic creative skills were put to good use.
After extensive brand positioning workshops and name development sessions, Audiofly was born; the brand positioning: the musician’s headphones; the tagline: Never Miss A Beat.
Our creative team worked intimately with the client to design a logo and packaging that reflected the vintage styling of the product. Audiofly’s distinctive look and feel was then extended into web design, press, sales kits, trade displays, social media, online videos and everything in between.
Audiofly was officially launched in January 2012 at the massive CES trade show in Las Vegas. The response was overwhelming with trade buyers commenting they had “not witnessed a better Brand Story and Product Execution.”