Constellation Wines is the world’s largest wine company. Their portfolio includes twenty four of Australia’s best loved and well respected wine brands. In early 2009 braincells was approached to work on the refreshing and reinvigorating of the West Australian brand, Amberley. The result is an eye-catching range that combines the graphic queues from the original branding with the iconic peacock device. The Amberley and Amberley ‘Secret Lane’ ranges are available in good bottle shops throughout Australia.
Task
Strategy Development
Brand Positioning
Brand language
Brand architecture
Name development
Creative Development
Brand Style Guide
Packaging design
Press advertising
Point of Sale materials
